Lipton Yellow Label launched a campaign tagged “Don’t just think, do” with the aim to create a better Nigeria by promoting good deeds in the local communities. The campaign was launched during the holy month of Ramadan and Lipton had used the medium to promote discipline, love, empathy, compassion, and charity.
Don’t just think, do campaign had toured northern states such as Sokoto, Nasarawa, Kwara, and Bauchi. It has been reported that the innovative campaign by Lipton has played a huge role in uniting Nigerians fro all tribes. The campaign tour was launched in Kaduna and Kano over this weekend.
Damilola Dania, the brand manager of Lipton explained that the campaign was an opportunity for every participant to express love and appreciation for one another. The campaign encouraged that people reach out to the members of their communities regardless of their religion or tribe.
“This initiative is urging us all to spread happiness by not just thinking but by also doing more. Lipton is saying we should all do good, join hands together and sow the seeds of joy, care, and love in our communities. We feel this season is the perfect time to promote the campaign more, because of the values of Ramadan, which include charity and prayer,” Dania said.
The chief Imam of the Sultan Bello Mosque in Kaduna expressed his appreciation to Lipton for the idea and the acts done to facilitate it. The Chief Imam, Dr. Muhammad Suleiman Adam said that the campaign would add great value to all as it promotes the acts of kindness and love which are good virtues.
In the same vein, the Chief Imam of the Sharada Mosque in Kano expressed his appreciation that a brand like Lipton took time to appreciate the importance of Ramadan and used the opportunity to improve the world. Speaking through a representative named Bahir Haliru, the Chief Imam said: “I am happy that a brand like Lipton understands the significance of the holy month of Ramadan.”